For the rural population, weaving is the largest occupation after agriculture. With a view towards benefitting the poor and with the objective of providing higher employment opportunities in the handloom, powerloom sector and to bring about renaissance, the scheme of distribution of supplying Priceless Sarees and Dhoties was introduced.
With a noble intention of supplying good quality Sarees and Dhoties to the poor, the production and distribution of polycotton Sarees and Dhoties were introduced in the year 2003. For Pongal 2005 the Government has extended the scheme of Free distribution of Sarees and Dhoties to all people living Below Poverty in Rural and Urban areas. During the year 2012, the scheme of distribution of Free Dhoties and Sarees has been renamed as Priceless Sarees and Dhoties Scheme.
For pongal 2013, 1.73 Crores Sarees and 1.72 Crores Dhoties have distributed to the beneficiaries.